Move reflects overwhelming demand, strong operating performance, and accelerating institutional adoption of Bitcoin
HAMILTON, BERMUDA & SAN FRANCISCO — September 9, 2025 — Meanwhile, the world's first fully Bitcoin-denominated life insurance provider, today announced an update to its flagship Ten-Pay Whole Life policy, lowering the minimum from 1.0 BTC to 0.25 BTC. This right-sizing of the entry point reflects Bitcoin's historic appreciation and ensures strategic alignment with the realities of today's market.
Bitcoin has surged from roughly $30,000 at the time of Meanwhile's launch in 2023 to well over $100,000 today, reflecting accelerating adoption and institutional demand. Meanwhile has grown in parallel, expanding its product suite, strengthening its balance sheet, and serving a rapidly increasing base of sophisticated Bitcoin holders and their advisers.
The company's long-term vision is to insure 1 billion Bitcoin holders worldwide, and advancing product alignment with Bitcoin's growth is central to realizing that mission. Effective immediately, new U.S. and Canadian applicants can purchase coverage with equal annual installments totaling 0.25 BTC (0.025 BTC per year) in premiums paid over 10 years.
"This update is driven by three realities," said Zac Townsend, CEO of Meanwhile. "First, overwhelming client and adviser demand for BTC-denominated protection; second, the unprecedented stability and strength we've built in our platform and balance sheet; and third, the clear signal of growing institutional demand for Bitcoin, as reflected in market pricing. Adjusting the entry point to 0.25 BTC in the U.S. and Canadian markets keeps our products aligned with Bitcoin's market value today while maintaining the same conservative guarantees and underwriting discipline that set Meanwhile apart."
The Ten-Pay Whole Life product remains a limited-pay whole life policy with lifetime coverage. Denomination and settlement are unchanged: premiums, policy values, policy loans, and death benefits remain in Bitcoin. Underwriting criteria, servicing standards, and policy administration are unaffected by this announcement.
With this update, Meanwhile reinforces its position as the long-term life insurer for Bitcoin holders worldwide, tailoring its offerings to meet client demand while ensuring coverage keeps pace with Bitcoin's maturation as a mainstream asset.
Meanwhile Inc. is the parent company of Meanwhile Insurance Bitcoin (Bermuda) Limited, the first licensed life insurance company denominated entirely in Bitcoin. Meanwhile Insurance is regulated by the Bermuda Monetary Authority as a Class ILT insurer and operates as a life insurance provider. All premiums, policy values, and claims are managed in Bitcoin (BTC).
Co-founded by fintech entrepreneur Zac Townsend and Max Gasner, with support from investors including Sam Altman, Meanwhile combines the established framework of life insurance with Bitcoin as the underlying currency. The company offers whole life insurance products designed to preserve and transfer wealth, provide liquidity through policy loans, and deliver tax advantages within a regulated structure.
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Meanwhile Insurance Bitcoin (Bermuda) Limited ("Meanwhile") is a life insurance carrier licensed and regulated by the Bermuda Monetary Authority.
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